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Employees’ Service
and Sales Skills Training
The Employee Skills Development Initiative emphasizes giving
your employees the needed knowledge and skills to perform
their jobs confidently every day.
Training stops when the workshop is over. Learning begins
when the employee is back on the job. Industry research and
experience indicates that a consistent sequence of basic and
advanced training with follow-up coaching is most likely to
ensure high skill levels in the employee population. The most
enterprising organizations include weekly team practice to
help staff rehearse skills in a comfortable environment to
reinforce behaviours.
An employee’s ability to explain product features and
benefits to prospects is fundamental to sales performance.
It is important to provide well-constructed product training
to teach employees product features, benefits and sales opportunities.
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