According to the Dictionary of Marketing Terms, marketing is “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.” For credit unions this means marketing encompasses everything you have to do in coming up with a needed product or service, making members/customer-owners and potential customers aware of it, making them want it and then selling it to them.

If your credit union wants to:

• Attract attention and business
• Maintain or increase your competitive edge
• Improve communications
• Develop a consistent business identity
• Stand out in the crowd and be recognized then you need to talk to the marketing specialists at MarketSolutions Consulting. We assist Canadian credit unions to attract and retain members and grow market and wallet share.

If you are looking for a comprehensive Relationship Marketing Strategy or a partner to assist in the development and implementation of your marketing and sales programs, member/employee surveys or research needs which answer operation objectives we can assist you to:

• Understand customer behaviour
• Improve customer relations
• Enhance awareness of your products/services
• Increase business
• Improve operational performance
• Build a “Brand” and enhance your credit union image

  Uses for Research

  Marketing Research Tools

  Member/Customer-Owners Survey
  Employee Survey
  Board Self-Assessment Study
  Panel Segmentation
  Focus Groups
  Feasibility Study

  Marketing Consulting

  Growing Market and Wallet Share
  Market Segmentation
  Image and Branding

Sales & Service Culture