Relationships, retention, results and rewards are the new four-pronged approach that will lead to sustainable competitive advantage and long-term business success. Relationships lead to member retention; retention improves business results; and superior business results generate superior rewards for members, employees, and shareholders. Our marketplace, economic and political climates have changed dramatically, which means that our business approach in understanding members’ needs must change to achieve market and wallet growth.

Market growth planning identifies how credit unions could grow their business across 10 member segments by understanding how consumer behaviour, purchasing patterns, lifestage and communication preferences impact member decision making for financial services. Our findings are presented in research reports. These reports have been well received by marketers and their colleagues in the system. Credit union management representatives have seen a direct correlation between the research and their local market growth strategies including the evolution toward a robust sales and service culture. This research will assist all credit unions in the development of

Present Situation

Credit unions recognize that they can benefit from segmented campaigns and products, but lack the resources at a local level to develop what is needed across all segments. If you are looking for a comprehensive marketing strategy or a partner to provide professional marketing, education, and communication tools than MarketSolutions Consulting is an alternative that can save both time and money for your credit union.

The MaketSolutions online service provides an secured internet portal to serve you 24/7. Credit unions can shop for new and enhanced products and marketing, communications and promotional materials targeted to specific member segments – marketing tools – to support your market and wallet share growth.

The development of a market growth marketing toolkit is in process to provide advanced tools to credit unions to support the growth of market and wallet share. Research concluded that credit unions would benefit from professional advertising, promotional and educational materials designed around each market segment. These toolkit resources will be distributed through online access. Credit unions select and purchase only those services required by their operations. Some services will be available in generic format and others will allow customization by any credit union to reflect their local brand.