What is a member/customer-owner research panel?

Member/customer-owner research panels are pre-recruited groups in an audience of interest willing to participate in marketing research events such as surveys, usability tests or focus groups. Panel participants may be current member/customer-owners, sales leads, prospective customers, or participants of an identified target segment your credit union wishes to target. With the rise of privacy concerns among the general public the customer research panel approach is often viewed as an alternative to the use of fresh, random sample probability samples through phone interviews which are accurate with a high confidence level. For research panels to offer advantages they require excellent management, security, screening and participant placement. Panel respondents can be contacted using internet, phone and mail dependent on the study requirements.

Custom Panels

A custom panel is proprietary to the credit union.

Advantages of Internet Member/Customer-owner Panel Research

Internet member/customer-owner research panels offer quality survey data often superior to telephone interviews. Respondents take an internet survey at a time of their own choosing, when they can give it full attention. Participants see the questions and answer choices. Every interview is conducted precisely the same way, without interviewer bias or variance. Individuals can take as much time as they need to think about the answer to a question. Pictures, sounds, and video can be incorporated into online questionnaires. Typically panel participants are compensated for completing surveys. There are many benefits that can be used for compensation. Participants privacy, confidentiality and anonymity is protected by MarketSolutions Consulting.