Market segmentation is one of the most under-used marketing strategies by today’s credit unions. Member/Customer-owner segmentation divides a credit union’s membership into groups that share common product and service needs including preferred communication styles so that you can better serve and target the different needs of members/customer-owners.

MarketSolutions leverages its secondary research on consumer behaviour and buying patterns combined with your credit union’s primary research. Segment profiles provide guidelines on the key steps to better serving members/customer-owners and growing market and wallet share. What’s included?

• How to effectively communicate and promote products to each target segment
• A description of the service experience consumers by segment are most likely to respond best to
• Analysis of growth potential by taking a life-cycle approach to the needs of your members