MarketSolutions Consulting works with you to select and apply the right marketing research tool to assist your credit union in decision-making and key results objectives. We support your decision making process by applying our expert marketing skills and research methodologies, data and analytical capabilities with the right research tools.

The choice that your members/customer-owners make today and tomorrow will define the future of your credit union. Our extensive expertise with member/non-member and employee research allows your organization to have the information it needs to make more proactive member/customer-owner driven decisions. Whether you want to grow market or wallet share, enhance services, increase profitability and drive equity or test top-of-mind brand awareness and first reaction attitudes MarketSolutions Consulting has the expertise to assist your credit union. We help you select and apply the right marketing research and decision-making tools to obtain the key results you need.

Some of the methodologies we use to create individual customized reporting, aggregated results analysis, and specialized market intelligence and marketing information are:

• Online Surveys
• Phone Surveys
• Executive and Board Assessment Surveys
• Member/Consumer and B2B Research Panels
• Focus Groups
• Competitive Intelligence

Qualitative and Quantitative Research

• Quantitative Research
  Quantitative market research is used for credit unions to quantify, measure, estimate and segment markets. These studies are designed to assess, predict and estimate member/customer-owners and new buyers attitudes and behaviours used for market sizing, market segmentation and uncovering “drivers” for brand and product preference. Studies are designed to gauge, describe and forecast quantity. Methods of quantitative market suvery methods include online surveys, personal quantitative interviews, mail surveys and most popular telephone surveys.

• Qualitative Research
  Qualitative market research is an exploratory and developmental market research method. It is a powerful market research tool. MarketSolutions Consulting specializing in qualitative research conducting focus groups, depth interviews, one-on-one interviews and related qualitative market research project for credit unions.

Qualitative market research methods are designed to talk to a relatively few people in the target audience of interest. The purpose of qualitative research is to weigh the depth and range of buyer attitudes and beliefs not to measure incidence, project or forecast quantity.

Qualitative marketing studies are best suited when your credit union is:

- Considering products or new markets to profile member/customer-owner, consumer or business buyer attitudes and behaviour
- Needing to identify Member/Customer-owners or businesses perceptions or attitudes which may be hidden from view
- Wanting to generate ideas for products, advertising or brand positioning
- Needing to screen ideas and concepts such as new advertising, product or positioning concepts.

MarketSolutions Consulting knows the best marketing research data collection technology, business intelligence and specialized analytical methods. Our specialists look at marketing research information as part of a marketing information system. Let MarketSolutions Consulting apply the right research tools to meet your credit union decision-making needs.