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SaskCentral, MarketSolutions invite credit unions
to check out two new youth programs - nCharge™
Teens Financial Network and Kirby Kangaroo™
Club. SaskCentral has partnered with the Credit Union Association
of New Mexico to bring youth programs exclusively to Canadian
credit unions.
Why nCharge™ Teen
Financial Network and Kirby Kangaroo™
Club? Membership will decline unless credit unions can meet
the needs of younger members.
What are nCharge™ Teen Financial Network
and Kirby Kangaroo™ Club?
They are programs designed to help credit unions implement
professional, comprehensive youth clubs for their young members
- without spending lots of time or money.
How
does it work? We provide credit unions with all the tools
they need to manage their kids and teen clubs.
Is
it expensive? No. In fact, the nCharge™ program
is extremely affordable. Annual fees are quite reasonable,
and our prices on print materials are value priced.
How
much time does it take? Very little. Sign up in about 5 minutes
and spend 10 minutes a week on the program.
Who's
behind nCharge™ and Kirby Kangaroo™
programs? These programs have been brought to Canada as a
result of a partnership created between the Credit Union Association
of New Mexico (CUANM) and SaskCentral, MarketSolutions. The
exciting outcome of this exclusive partnership is Canadian
credit unions can now obtain an affordable, effective program
that will attract and retain young members. With a proven
track record, CUANM has offered award winning youth programs
in the United States for several years. Currently CUANM’s
youth programs are promoted in over 500 U.S. credit unions.
What are the main components of these clubs?
Experience has shown that successfully reaching youth requires
the use of both traditional and electronic marketing
channels. That’s why nCharge™
Network and Kirby Kangaroo™ Club were
built to be comprehensive, making use of the following tools:
- A Highly Tailored, Fully Co-Branded
- Full-Color Quarterly Newsletters
- Educational & Promotional Brochures
- Statement Inserts
- Lobby Posters
- Fliers at Member Service Counters
How will youth benefit from these programs?
They will educate young people, improving their financial
literacy and better equip them to make important financial
decisions. They will develop a sense of belonging and importance
by the credit union. They will be communicated to in ways
they are comfortable with: website, newsletter, in-branch,
etc.
How will credit unions benefit from these
programs? These programs will assist credit unions in meeting
young members’ needs for financial products and services.
They are designed to attract and retain the youth market which
will assist credit unions in building strong relationships
now and for the future. The programs are affordable and supporting
marketing materials have already been developed. Website
pages can be customized by credit unions.
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