SaskCentral in partnership with the Credit union Association of New Mexico was pleased to host the first North American credit union conference focused completely on attraction and retention of youth as customers, employees and volunteers.

Credit Unions from across Canada and the US put their investigative skills to work and uncovered strategies to attract the youth market to their organizations. Topics included:

  • Youth culture – understanding it
  • Marketing to youth – what works
  • Human Resources – attraction and retention
  • Research – techniques to target youth
  • Technology – connecting with youth