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DESCRIPTION
The KIRBY KANGAROO®; Club is a youth marketing program
designed to help attract and actively involve children,
ages 0 – 11, with your credit union. The main objectives
of the program are to educate children about credit unions
and to assist young members in establishing good savings
habits.
TARGET AUDIENCE
Children aged 5 – 11 and parents of children aged
0 – 11.
FEATURES
Primary elements of the program consist of:
- The KIRBY KANGAROO® website
- Quarterly Newsletters
- KIRBY KANGAROO® Club products
- Encourages youth to contribute to newsletters and website
content
- Ongoing Support
Used together these components create a synergy missing
from competitors’ kids clubs. Each element of the
club helps to reinforce the other elements.
KEY BENEFITS
Benefits to Credit Union:
- Subscription Discount when signed up for NCharge™
Teens Financial Network
- Build relationships with young members that may last
a lifetime
- Easy to set up
- Website pages can be customized by credit unions
- Promotional Material is very affordable and can be
customized
Benefits to Members:
- Learn about saving
- Easy access to information through website or newsletters
- Have a sense of belonging to credit union
- FUN to be a member of the credit union
Looking for a great kids program? We’ve got you covered!
Check out the Kirby Kangaroo® Club, our program for
children up to 11 years of age, by visiting www.kirbykangaroo.com/canada.
If you are already signed up for Kirby Kangaroo®
please click here
for the member section.
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